Fresh Fruit Marketing

J E Tipper (‘Tippers’) has pioneered fresh fruit marketing in Australia through innovative programs that add value at every step of the supply chain for growers, retailers and customers.

Tippers brought together Australia’s largest expert group of papaw and papaya growers in the ground-breaking JetBest program that transformed the marketing of tropical fruit in Australia.  More than 100 specialised growers have completed J E Tipper’s strenuous quality assurance and food safety training which is recognised as the industry standard and has been expanded to incorporate a wide range of exotic tropical fruit.  J E Tipper’s expertise, facilities and specialised services help growers manage the supply-demand differential while consistently delivering quality produce for customers.

Tippers works with retailers and suppliers to optimise efficiency.  Careful management of potential variables in all aspects of the supply chain allows Tippers to provide the right quality product at the right time in the right market segment.

Tippers’ value-adding marketing enables growers and retailers to keep pace with ever-increasing consumer demands in a dynamic and constantly changing environment.  The company works with growers and research organisations to develop and supply quality fruit varieties.

High-tech ripening and cold chain facilities, advanced logistics capabilities and trading floors in Brisbane and Sydney provide optimal ‘speed to shelf’ outcomes.  Tippers’ diversified grower base ensures consistency of supply throughout the year and buffers market impacts due to regional variations and natural disasters.  This was particularly evident in 2006 when Cyclone Larry devastated regions of North Queensland, and after subsequent natural disasters, when J E Tipper was able to maintain supply for customers around Australia, cementing Tippers’ reputation as the most reliable supplier for key products.

Tippers’ innovative marketing continues to evolve and add value for growers and customers.  The development of the consumer-focused FreshChef app provides retail support by generating demand for tropical fruit.

J E Tippers’ forward-thinking marketing continues to evolve and add value for growers and customers.  The development of the consumer-focused FreshChef app provides retail support by generating demand for tropical fruit.

JET Direct

Jet Direct offers a range of logistics, packaging and ripening services to growers and retailers.

Operating from J E Tipper’s sophisticated, modern facility at Acacia Ridge in Brisbane, the Ernie Wood Building, Jet Direct offers leading edge storage and ripening services, fruit conditioning, pre-packing and order preparation, all tailored to clients’ specific needs.

Jet Direct’s purpose-built cold storage facilities feature ethylene injected rooms for precise ripening, and Humidfresh cool rooms providing high humidity to maintain fruit quality and weight.

The temperature-controlled pre-packing area uses modern machinery operated by a team of highly trained packers to cater for any packaging demands, guaranteeing efficiency and accuracy with minimal wastage.  Skilled fruit handlers provide hand packing, grading and quality control, with pre-pack options including flow wrapping, wine tag netting, pillow pack bagging and strip band bagging.  Packaging formats are adaptable to incorporate artwork, bar codes and product descriptions.

Jet Direct is experienced in dealing with the demanding specifications of all major retailers.  Advanced order preparation and logistics services, including order assembly and delivery, enable Jet Direct’s clients to service their customers promptly, efficiently and economically with advanced technology and expertise.  Jet Direct’s services provide access to a range of new markets with minimal investment, backed up by Jet Direct’s extensive experience in fruit handling and conditioning and in-depth market knowledge.

Jet Direct provides a professional, reliable and confidential service. With no conflicts of interest, Jet Direct offers a professional, reliable, specialised and individualised service to enhance customer outcomes, backed up by in-depth knowledge and experience of the fresh produce industry and supermarkets. No-one understands the stringent requirements of tropical fruit retailing and export better than Jet Direct. Tippers, one of Brisbane’s and Sydney’s most experienced fresh produce wholesalers, successfully markets all grades of tropical fruit through its widespread market exposure.

For more information, call (07) 3272 5450.


Tippers’ strategic import program provides counter-seasonal options for retailers to help them manage seasonal peaks and troughs and offer consumers a wide variety of fresh produce choices throughout the year.

Tippers has developed effective relationships with reliable international suppliers who understand the demands of Australian retailers and consumers for freshness and quality.

Supported by Jet Direct’s modern, efficient management, Tippers delivers quality imported produce at key times during the year at prices that tempt local consumers.  Selective importation also helps maintain consumer interest in certain produce lines which is reflected in increased demand during the Australian season.


Tippers partners with key growers to service existing and emerging export markets globally.  The timely delivery of fresh, high quality tropical fruit to key international markets provides new markets for growers working with Tippers’ export team, capitalising on and enhancing Australia’s reputation as a premier fresh produce supplier.

Tippers’ expertise and experience, in-depth market knowledge and understanding of crucial seasonal and cultural factors is backed up by Jet Direct’s logistics know-how, ensuring produce arrives in peak condition.  Jet Direct’s customisable pre-packing capabilities can service the most exacting demands of international customers.

Export produce is packaged and presented to satisfy the expectations of international consumers at key times throughout the year to take advantage of seasonal dynamics and cultural celebrations.

Tippers offers an individualised, comprehensive and professional service for growers and clients who want to expand their market reach globally.


The FreshChef smart phone app provides retail support by generating consumer demand for exotic and tropical fruit.  The free, interactive app features an extensive recipe library and tips for using exotic fruit and other produce, as well as nutritional information, advice on seasonality and storage, and promotional programs to help consumers make the most of their fruit purchases.

The consumer-focused app evolved from J E Tipper’s landmark JetBest marketing program that delivered quality and consistency to the wholesale market.  J E Tipper continues to add value by nurturing consumer demand and educating the public about tropical fruit, in an easily accessible application that is popular with consumers.

The FreshChef app is available free to download from the App Store.

Research and Development

J E Tipper invests in the future development of the papaya industry by supporting Griffith University researchers to develop a genetics/breeding program and conservation initiatives incorporating seed germination, in-vitro and seed storage, and cryostorage.

Internationally, research into papaya molecular markers for flesh colour, skin colour, flavour, and virus and fungal resistance brings together papaya industries in Thailand, Taiwan, Japan, Hawaii, Mexico, Brazil, Venezuela and Australia.

Product Availability Calendar


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