J E Tipper has pioneered fresh fruit marketing in Australia through innovative programs that add value at every step of the supply chain for both growers and buyers.
Tippers brought together Australia’s largest and most expert group of papaw and papaya growers in the ground-breaking JetBest program that transformed the marketing of tropical fruit in Australia. More than 100 specialised growers have completed J E Tipper’s strenuous quality assurance and food safety training which is recognised as the industry standard. J E Tipper’s expertise, facilities and specialised services help growers manage the supply-demand differential while consistently delivering quality product for customers.
Tippers works with retailers and suppliers to optimise efficiency. Careful management of potential variables in all aspects of the supply chain allows Tippers to provide the right quality product at the right time in the right market segment.
Tippers’ value-adding marketing enables growers and buyers to keep pace with ever-increasing consumer demands in a dynamic and constantly changing environment. The company works with growers and research organisations to develop and supply quality fruit varieties.
High-tech ripening and cold chain facilities, advanced logistics capabilities and trading floors in Brisbane and Sydney provide optimal ‘speed to shelf’ outcomes. Tippers’ diversified grower base ensures consistency of supply throughout the year and buffers market impacts due to regional variations and natural disasters. This was particularly evident in 2006 when Cyclone Larry devastated regions of North Queensland but J E Tipper was still able to supply customers around Australia, cementing Tippers’ reputation as the most reliable supplier for key products.
J E Tippers’ forward-thinking marketing continues to evolve and add value for growers and customers. The development of the consumer-focused FreshChef app provides retail support by generating demand for tropical fruit.